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Posted: Mon Jan 20, 2025 5:27 am
What needs to be changed: Make the loyalty program an important part of the overall technology stack, link it to CDP, CRM and other systems, connect AI-based services and analytics. Use non-standard tools to collect data and engage clients with it. For example, offer clients to use sports trackers (their role can also be fulfilled by an application on a smartphone) and award points for this.
Later, based on physical activity indicators, you can nigeria telegram number database recommend certain types of research or offer analyses to clarify training tactics. 2. Outdated concept The “set it and forget it” approach is no longer effective. Any market is a structure that is constantly changing. The concept of a loyalty program should be reviewed at least once every three years.
It is better to update individual tools and mechanics more often, testing hypotheses. Case The supermarket chain, which specializes in beverages, used a loyalty program without deep personalization until September 2022. Customers were only able to use card discounts and purchase individual products at reduced prices. However, for retail, which does not have product categories that attract buyers en masse, it is necessary to develop targeted and unique communications with the client.
Work on mistakes Soon, the network added special offers for regular customers to the standard discounts, as well as the ability to accumulate points and pay up to 70% of the cost with them. All this is now available both online and in offline stores. What needs to be changed: Keep the concept fresh by adding new features every two to three years.
Later, based on physical activity indicators, you can nigeria telegram number database recommend certain types of research or offer analyses to clarify training tactics. 2. Outdated concept The “set it and forget it” approach is no longer effective. Any market is a structure that is constantly changing. The concept of a loyalty program should be reviewed at least once every three years.
It is better to update individual tools and mechanics more often, testing hypotheses. Case The supermarket chain, which specializes in beverages, used a loyalty program without deep personalization until September 2022. Customers were only able to use card discounts and purchase individual products at reduced prices. However, for retail, which does not have product categories that attract buyers en masse, it is necessary to develop targeted and unique communications with the client.
Work on mistakes Soon, the network added special offers for regular customers to the standard discounts, as well as the ability to accumulate points and pay up to 70% of the cost with them. All this is now available both online and in offline stores. What needs to be changed: Keep the concept fresh by adding new features every two to three years.