Facebook Ads and Google Ads – Comparison
Posted: Mon Jan 20, 2025 5:16 am
Choosing between Facebook Ads and Google Ads campaigns is a key decision for every marketer. Both systems offer different capabilities and have different features. Here's a comparison of the two platforms in terms of payment methods, list of jamaica cell phone numbers, advertising forms, and type of marketing.
Payment Methods
Facebook Ads : Pay-per-click (CPC), pay-per-impression (CPM), and other models such as cost-per-conversion (CPA).
Google Ads : Like Facebook, it offers CPC and CPM billing, with additional options such as cost per engagement (CPE).
Prices
Facebook Ads : Typically lower cost-per-click than Google Ads, but cost can vary based on industry and competition.
Google Ads : CPC may be higher, but is often associated with higher purchasing intent from users.
Forms of Advertising
Facebook Ads : Focuses on visual forms of advertising such as image, video, carousels, Stories ads.
Google Ads : Offers various types of ads, including text ads in search results, image display ads, and video ads on YouTube.
Payment Methods
Facebook Ads : Pay-per-click (CPC), pay-per-impression (CPM), and other models such as cost-per-conversion (CPA).
Google Ads : Like Facebook, it offers CPC and CPM billing, with additional options such as cost per engagement (CPE).
Prices
Facebook Ads : Typically lower cost-per-click than Google Ads, but cost can vary based on industry and competition.
Google Ads : CPC may be higher, but is often associated with higher purchasing intent from users.
Forms of Advertising
Facebook Ads : Focuses on visual forms of advertising such as image, video, carousels, Stories ads.
Google Ads : Offers various types of ads, including text ads in search results, image display ads, and video ads on YouTube.