More text assets with a higher number of titles
Posted: Mon Jan 20, 2025 5:16 am
Asset Group Scheduling
It is now possible to create automated rules for groups of assets. You can, for example, schedule your ads to run at specific times and days you want.
The number of headlines for your ad tests has now increased from 5 to 15. Great news for getting the most out of your campaigns.
Explanations
In Performance Max campaigns with the online sales objective, you can conveniently identify fluctuations in performance, diagnose issues, and receive recommendations to improve the future performance of your ads.
Own audience insights
You can add data segments as audience signals. This helps Google speed up its automation capabilities to find customers who are more likely to convert.
In the coming weeks, these data segments will be added to your audience cyprus phone number list insights and will help you better understand the value of your core data and see which customer lists convert best in your campaigns.
Three Best Practices for Performance Max Campaigns This Holiday Season
Before the holiday rush, adjust your Performance Max campaign budgets and ROAS or CPA targets. This will bring greater visibility when consumers are shopping.
If you have a promotion, sale, or event where you want to improve conversion rates in a short period of time, consider using seasonal adjustments.
If your business is promoting a specific product this holiday season, create separate campaigns with their own objectives and budgets.
In other news: To help advertisers better control their campaign metrics and results, Microsoft has just recently launched its import tool focused on Google Ads Performance Max.
Conclusion
Almost a year old, Performance Max campaigns were created to help advertisers increase their conversions using the full range of advertising channels on Google.
According to Google, in 2021, 54% of shoppers used more than five channels to make purchases during the holiday period.
And that's the big advantage of Performance Max campaigns.
It is now possible to create automated rules for groups of assets. You can, for example, schedule your ads to run at specific times and days you want.
The number of headlines for your ad tests has now increased from 5 to 15. Great news for getting the most out of your campaigns.
Explanations
In Performance Max campaigns with the online sales objective, you can conveniently identify fluctuations in performance, diagnose issues, and receive recommendations to improve the future performance of your ads.
Own audience insights
You can add data segments as audience signals. This helps Google speed up its automation capabilities to find customers who are more likely to convert.
In the coming weeks, these data segments will be added to your audience cyprus phone number list insights and will help you better understand the value of your core data and see which customer lists convert best in your campaigns.
Three Best Practices for Performance Max Campaigns This Holiday Season
Before the holiday rush, adjust your Performance Max campaign budgets and ROAS or CPA targets. This will bring greater visibility when consumers are shopping.
If you have a promotion, sale, or event where you want to improve conversion rates in a short period of time, consider using seasonal adjustments.
If your business is promoting a specific product this holiday season, create separate campaigns with their own objectives and budgets.
In other news: To help advertisers better control their campaign metrics and results, Microsoft has just recently launched its import tool focused on Google Ads Performance Max.
Conclusion
Almost a year old, Performance Max campaigns were created to help advertisers increase their conversions using the full range of advertising channels on Google.
According to Google, in 2021, 54% of shoppers used more than five channels to make purchases during the holiday period.
And that's the big advantage of Performance Max campaigns.