LINE can completely complete it.
Posted: Mon Jan 20, 2025 4:51 am
With LINE as the core, integrate scattered data For brands that want to import CDP integrated data, it may seem like a big project at first glance. In fact, there is no need to worry. With the help of technology partners, the brand can be assisted in importing it step by step. Sandra said that the first and most important thing is to help the brand clarify what is the current marketing situation? What is the problem to be solved? "This is about what materials should be prepared to stir-fry this dish." Then based on this purpose, data is connected, and finally, marketing channels are connected, such as LINE, EDM and other tools.
Faced with scattered data, the localization of heterogeneous data sources often becomes a big challenge for brands. "LINE has a huge advantage at this time!" Sandra said. First of all, " LINE is based on UID, which is a very good Universal ID in itself. It can completely attribute all the footprints of digital channels to one account, which is equivalent to the china mobile phone number list concept of a "central ID. " For example, using LINE Login on the official website, Brands can bind official account friends and members, and then they can know which products their official account friends purchased on the official website. Second, LINE has a complete ecosystem, including LAP advertising, official accounts, login, etc.
From the beginning, new potential customers are found through LAP, then converted to the official account for further interaction, and finally directed to the official website or The repurchase is done on the customer's EC. " LINE has a complete ecosystem. In terms of the three major aspects of customer management-recruitment, conversion and repurchase, " From new members to customer group management, complete the four steps of marketing Sandra further used health food as an example to explain how brands can achieve a complete marketing situation in the LINE ecosystem through CDP in the four major links of the marketing funnel.
Faced with scattered data, the localization of heterogeneous data sources often becomes a big challenge for brands. "LINE has a huge advantage at this time!" Sandra said. First of all, " LINE is based on UID, which is a very good Universal ID in itself. It can completely attribute all the footprints of digital channels to one account, which is equivalent to the china mobile phone number list concept of a "central ID. " For example, using LINE Login on the official website, Brands can bind official account friends and members, and then they can know which products their official account friends purchased on the official website. Second, LINE has a complete ecosystem, including LAP advertising, official accounts, login, etc.
From the beginning, new potential customers are found through LAP, then converted to the official account for further interaction, and finally directed to the official website or The repurchase is done on the customer's EC. " LINE has a complete ecosystem. In terms of the three major aspects of customer management-recruitment, conversion and repurchase, " From new members to customer group management, complete the four steps of marketing Sandra further used health food as an example to explain how brands can achieve a complete marketing situation in the LINE ecosystem through CDP in the four major links of the marketing funnel.