Pantone Color 2025: Trends for Marketing
Posted: Mon Jan 20, 2025 4:39 am
On December 5, Pantone announced “Mocha Mousse” as the color of 2025. It is a warm brown that is sophisticated and lush, but at the same time, an unpretentious classic. For Pantone, the shade 17-1230 is reminiscent of foods such as coffee and chocolate, referring to our desire for comfort.
What is Pantone?
Pantone is a company recognized worldwide for its color identification, comparison and communication system. Creator of the Pantone Matching System (PMS), it facilitates color standardization, allowing designers, brands and industries to ensure visual consistency in their projects, regardless of location or means of production.
Since 1963, the company has been offering complete solutions to meet all color-related demands. The color language developed by Pantone is widely used by designers around the world, allowing them to access trends, communicate choices and ensure color consistency, regardless of surfaces, textures, materials or finishes.
Founded in 1985, the Pantone Color Institute educates, inspires and promotes fluency in the language of color. Led by its Executive Director, Leatrice Eiseman, who helped create the institute, the work albania whatsapp data combines design, psychology and color preference studies.
Since 1999, Pantone has launched the Color of the Year as a way to reflect global trends in design, culture, fashion and behavior. This choice is the result of detailed analyses of influences in the world, such as arts, media, technological advances and social events. It is a proposal that transcends the aesthetic aspect, communicating emotions, intentions and messages about the moment in which we live.
How is the Pantone Color of the Year chosen?
The Pantone Color of the Year selection process is the result of an in-depth and ongoing analysis of global trends, without any commercial bias or personal preferences. The Pantone Color Institute’s global team conducts research throughout the year, observing influences in a variety of areas, such as design, fashion, technology, culture and even surface finishes.
The professionals involved have varied backgrounds and come from different cultures and geographies, but they share an expertise in color and design. For this reason, they are often called “color anthropologists”, thanks to their ability to connect global events and translate them into chromatic language.
Contrary to what many people think, the decision does not occur in a single meeting or through immediate consensus. It is an ongoing and detailed conversation, with contributions coming from the daily experiences of professionals who live and breathe color. They analyze color psychology, the zeitgeist (spirit of the times) and global moods to find the hue that best represents the moment.
The fascinating thing about this process is that, even with differing perspectives, the group always reaches a consensus. This is because the Color of the Year seeks to reflect the cultural nuances shared in a given period, resulting in a choice that feels naturally connected to what everyone perceives visually and emotionally in the world.
What is Pantone?
Pantone is a company recognized worldwide for its color identification, comparison and communication system. Creator of the Pantone Matching System (PMS), it facilitates color standardization, allowing designers, brands and industries to ensure visual consistency in their projects, regardless of location or means of production.
Since 1963, the company has been offering complete solutions to meet all color-related demands. The color language developed by Pantone is widely used by designers around the world, allowing them to access trends, communicate choices and ensure color consistency, regardless of surfaces, textures, materials or finishes.
Founded in 1985, the Pantone Color Institute educates, inspires and promotes fluency in the language of color. Led by its Executive Director, Leatrice Eiseman, who helped create the institute, the work albania whatsapp data combines design, psychology and color preference studies.
Since 1999, Pantone has launched the Color of the Year as a way to reflect global trends in design, culture, fashion and behavior. This choice is the result of detailed analyses of influences in the world, such as arts, media, technological advances and social events. It is a proposal that transcends the aesthetic aspect, communicating emotions, intentions and messages about the moment in which we live.
How is the Pantone Color of the Year chosen?
The Pantone Color of the Year selection process is the result of an in-depth and ongoing analysis of global trends, without any commercial bias or personal preferences. The Pantone Color Institute’s global team conducts research throughout the year, observing influences in a variety of areas, such as design, fashion, technology, culture and even surface finishes.
The professionals involved have varied backgrounds and come from different cultures and geographies, but they share an expertise in color and design. For this reason, they are often called “color anthropologists”, thanks to their ability to connect global events and translate them into chromatic language.
Contrary to what many people think, the decision does not occur in a single meeting or through immediate consensus. It is an ongoing and detailed conversation, with contributions coming from the daily experiences of professionals who live and breathe color. They analyze color psychology, the zeitgeist (spirit of the times) and global moods to find the hue that best represents the moment.
The fascinating thing about this process is that, even with differing perspectives, the group always reaches a consensus. This is because the Color of the Year seeks to reflect the cultural nuances shared in a given period, resulting in a choice that feels naturally connected to what everyone perceives visually and emotionally in the world.