Nowadays things have changed, online advertising, in addition to being more affordable financially, can have a much greater reach depending on the strategy used.
Today you're going to learn everything you need to know about digital advertising. We'll show you its advantages and give you a list of the applications you can access. Let's get started!
What is online advertising?
It is a form of communication that uses the Internet to transmit advertising messages to customers or potential customers.
Blogs, social networks, email and other platforms on whatsapp number in philippines the Internet serve as means of communication.
What is its scope?
Nowadays, more and more people have access to the Internet, whether through a computer, a cell phone or even a television set.
Online advertising can reach a large number of people, investing few resources and obtaining the greatest possible benefits.
What are the advantages of digital advertising?
There are many advantages to promoting a product or service online. Here we list some of them.
Increase your visibility. You will be displayed in a shop window every day of the year, 24 hours a day, anywhere in the world. This way, you become visible to those who would be difficult to reach in any other way.
It has low costs. Compared to other types of advertising, the costs are much lower and you can adapt a campaign to any budget.
It allows you to choose your audience. After determining your objectives, segment your campaigns and, considering your buyer persona, choose the filters to reach them.
You can take advantage of two-way communication. It's your chance to receive customer feedback and renew yourself, constantly improving the user experience.
You save time. You can activate your campaign in much less time than with any other medium. You can also pause, modify, reactivate or stop it whenever you want.
You can measure your results. Online advertising allows you to obtain a real-time analysis of the performance of your ads, discovering which ads are performing best. It is also possible to calculate the ROI (Return on Investment) of each ad or campaign.