Gather the answers to the items above
Posted: Mon Jan 20, 2025 4:34 am
The method for collecting information will not be unique, it can take different forms.
You can use your sales team to analyze information about existing customers or leads to find out how they consume content . In addition to lead capture forms, and contact via phone or email.
When interviewing your customers, don’t just talk to those who have had positive experiences with your solutions. You should also talk to those who have had negative experiences, as this can help you uncover more challenges or problems that your products can’t solve.
PS: During this outreach, be sure to tell them that this is not a sales call , dental email list but rather a survey to learn more about their challenges, jobs, and lives.
Additionally, make this contact simple for interviewees, be flexible with timing, and allow your current or potential customers to choose the time that is most convenient for them.
As you start interviewing a few people, you will notice some trends and patterns, so you will gradually know that you have gathered enough information.
Soon, some similarities will emerge, and then you'll start to sort them into categories, such as demographics, challenges, goals, purchasing preferences, and so on.
Step 3: The tools to create your persona
Now that you have gathered the necessary data, it is time to create your B2B persona. There are some online tools that can help you at this stage. Here are some examples:
Google Forms
The first on the list can also be considered the simplest. With the Google Forms feature , you can use several question and answer options .
The biggest challenge here will be distributing the research well , to reach the highest level of people who fit your requirements, that is, via Linkedin inbox, email marketing, among others.
HubSpot Make My Persona
This example is quite intuitive and easy to use. All you need to do is choose a name for your persona and their avatar , then the tool will guide you through a series of questions about the persona, and you can select answers from a list or type in your own answers .
In this case, the questions go beyond information about the position and career goals, they also include the tools that are used at work and who your bosses are.
You can use your sales team to analyze information about existing customers or leads to find out how they consume content . In addition to lead capture forms, and contact via phone or email.
When interviewing your customers, don’t just talk to those who have had positive experiences with your solutions. You should also talk to those who have had negative experiences, as this can help you uncover more challenges or problems that your products can’t solve.
PS: During this outreach, be sure to tell them that this is not a sales call , dental email list but rather a survey to learn more about their challenges, jobs, and lives.
Additionally, make this contact simple for interviewees, be flexible with timing, and allow your current or potential customers to choose the time that is most convenient for them.
As you start interviewing a few people, you will notice some trends and patterns, so you will gradually know that you have gathered enough information.
Soon, some similarities will emerge, and then you'll start to sort them into categories, such as demographics, challenges, goals, purchasing preferences, and so on.
Step 3: The tools to create your persona
Now that you have gathered the necessary data, it is time to create your B2B persona. There are some online tools that can help you at this stage. Here are some examples:
Google Forms
The first on the list can also be considered the simplest. With the Google Forms feature , you can use several question and answer options .
The biggest challenge here will be distributing the research well , to reach the highest level of people who fit your requirements, that is, via Linkedin inbox, email marketing, among others.
HubSpot Make My Persona
This example is quite intuitive and easy to use. All you need to do is choose a name for your persona and their avatar , then the tool will guide you through a series of questions about the persona, and you can select answers from a list or type in your own answers .
In this case, the questions go beyond information about the position and career goals, they also include the tools that are used at work and who your bosses are.