How to leverage the best of email and social media in your marketing mix
Posted: Sun Dec 22, 2024 4:13 am
Digital media consumption has only seen an increase in recent years. Statistics suggest that by 2022, people will consume digital media for up to eight hours each day. Email and social media offer certain pros and cons as marketing mediums.
While emails may have a higher ROI compared to social media, you can have two-way communication with your audience through social media.
These channels are powerful on their own, but what happens 11-digit phone number format philippines you integrate two powerful marketing mediums?
In this article, we'll look at what email and social media marketing have to offer and how you can integrate these mediums to create a diverse marketing strategy.
Let's start with the basics: the definition.
What is email marketing?
Email marketing is a direct, digital marketing channel that can be used to communicate, educate, gain leads or sales, and build engaged communities. It’s no surprise that approximately 87% of B2B marketers prefer this distribution channel.
When combined with personalization and targeting, this channel can get you straight to a prospect’s inbox.
Source: Content Marketing Institute
Businesses can send welcome emails to new subscribers, promotional emails to offer incentives, or reactivation emails to inactive subscribers. You can automate abandoned cart or transactional emails through email marketing tools .
That's not all! Email marketing allows you to build credibility by sending emails with user-generated content or reviews.
How Email Marketing Benefits You
Own your email contact lists – This is the only marketing channel that allows you to own or control your contact list. With social media or paid ads , the media platform or advertising companies usually have their own algorithms. You may lose social media subscribers and never get them back, but subscribed email contacts are always there for you.
Encourage Audience Feedback : One of the easiest ways to get credible audience feedback is by sending email surveys to your loyal subscribers. Collecting feedback gives you insights into what your audience prefers and what needs improvement.
Target potential customers with personalized content : It is important to reach out to the right lead at the right time. Emails allow you to segment your contact list and send them personalized content. Even if you opt for automated email tools , you still have the option to personalize emails based on your audience’s preferences.
While emails may have a higher ROI compared to social media, you can have two-way communication with your audience through social media.
These channels are powerful on their own, but what happens 11-digit phone number format philippines you integrate two powerful marketing mediums?
In this article, we'll look at what email and social media marketing have to offer and how you can integrate these mediums to create a diverse marketing strategy.
Let's start with the basics: the definition.
What is email marketing?
Email marketing is a direct, digital marketing channel that can be used to communicate, educate, gain leads or sales, and build engaged communities. It’s no surprise that approximately 87% of B2B marketers prefer this distribution channel.
When combined with personalization and targeting, this channel can get you straight to a prospect’s inbox.
Source: Content Marketing Institute
Businesses can send welcome emails to new subscribers, promotional emails to offer incentives, or reactivation emails to inactive subscribers. You can automate abandoned cart or transactional emails through email marketing tools .
That's not all! Email marketing allows you to build credibility by sending emails with user-generated content or reviews.
How Email Marketing Benefits You
Own your email contact lists – This is the only marketing channel that allows you to own or control your contact list. With social media or paid ads , the media platform or advertising companies usually have their own algorithms. You may lose social media subscribers and never get them back, but subscribed email contacts are always there for you.
Encourage Audience Feedback : One of the easiest ways to get credible audience feedback is by sending email surveys to your loyal subscribers. Collecting feedback gives you insights into what your audience prefers and what needs improvement.
Target potential customers with personalized content : It is important to reach out to the right lead at the right time. Emails allow you to segment your contact list and send them personalized content. Even if you opt for automated email tools , you still have the option to personalize emails based on your audience’s preferences.