best way to track sales leads sales leads tracking
Posted: Mon Jan 20, 2025 4:13 am
Your web forms have to be simplistic and easy to fill so that your leads are encouraged to convert. You should only ask for necessary details — such as the full name, job title, company name, and email address.
You can also learn exactly where your prospects are coming from without having to create a visible field for your visitors to fill.
What you’ll do instead is add a hidden input field to your existing lead generation forms. This invisible field will capture a UTM code from the link that the prospect used to access your landing page. Then, it uses that to identify which website or marketing channel they came from.
Another way you can identify your lead source accurately is by asking them directly where they found you. All you need to do is add a “select” field to your form with the most popular marketing channels.
3 Common Mistakes Made When Keeping Track of Sales Leads
Lead monitoring can sometimes be a complex process for many marketing and sales professionals. It involves the introduction of many duties and new tools, which can make the learning curve a bit steep.
To be honest…
There is no way you can totally prevent your team from making mistakes at the beginning. There will be many errors that will slow down your progress and set you back from converting more sales.
But:
There are also many mistakes that you can easily avoid list of uk cell phone number when tracking leads. By educating your internal teams about such avoidable errors, you’ll accelerate your sales cycle at no additional cost.
Not Tracking All Lead Sources
There are dozens of lead sources that your marketing and sales teams can use to generate new business for your company. The most popular ones are email, phone, social media, organic search, referrals, and business directories.
Obviously:
You won’t get the same outcomes from each lead source you use. Some lead generation channels are slow to bring you results and may take a lot more work. Others are more suitable for specific industries and may only waste your time in the long run.
So how do you know which lead generation channels will work best for you?
You need to track all the possible lead sources to identify your top three to five channels and focus on them in your future campaigns. And that’s only possible if you’re experimenting with a lot of mediums simultaneously and tracking all of them.
You can also learn exactly where your prospects are coming from without having to create a visible field for your visitors to fill.
What you’ll do instead is add a hidden input field to your existing lead generation forms. This invisible field will capture a UTM code from the link that the prospect used to access your landing page. Then, it uses that to identify which website or marketing channel they came from.
Another way you can identify your lead source accurately is by asking them directly where they found you. All you need to do is add a “select” field to your form with the most popular marketing channels.
3 Common Mistakes Made When Keeping Track of Sales Leads
Lead monitoring can sometimes be a complex process for many marketing and sales professionals. It involves the introduction of many duties and new tools, which can make the learning curve a bit steep.
To be honest…
There is no way you can totally prevent your team from making mistakes at the beginning. There will be many errors that will slow down your progress and set you back from converting more sales.
But:
There are also many mistakes that you can easily avoid list of uk cell phone number when tracking leads. By educating your internal teams about such avoidable errors, you’ll accelerate your sales cycle at no additional cost.
Not Tracking All Lead Sources
There are dozens of lead sources that your marketing and sales teams can use to generate new business for your company. The most popular ones are email, phone, social media, organic search, referrals, and business directories.
Obviously:
You won’t get the same outcomes from each lead source you use. Some lead generation channels are slow to bring you results and may take a lot more work. Others are more suitable for specific industries and may only waste your time in the long run.
So how do you know which lead generation channels will work best for you?
You need to track all the possible lead sources to identify your top three to five channels and focus on them in your future campaigns. And that’s only possible if you’re experimenting with a lot of mediums simultaneously and tracking all of them.