Use Mobile Ads to Bring Customers to Your Door

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Have you ever seen a mobile ad and wondered if it might be a good fit for your business? Mobile advertising allows you find users at the right place at the right time. Looking for lunch options at noon? Have car problems and need to find a repair shop close by? Shopping for an outfit for a night on the town? Or, looking for a hotel to stay overnight? Most likely, you’re searching for these things on your phone, as are your customers.

According to a local search usage study by Localeze/15miles, 61% of smartphone users conduct local searches from their mobile devices. A mobile ad for your business can increase sales from these very people who are looking for your services/products in the moment.

While there are many different options to advertise online, Google Adwords is bangladesh whatsapp number database probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords:

Get Mobile-Friendly

First, you’ll need a mobile-friendly website. Mobile devices have a small screen, so users may have a hard time navigating through a regular website on their smartphones. If you don’t have a mobile-friendly website, DudaMobile can help you create a mobile version of your website in minutes.

Location Targeting

Google Adwords has great location options that will target people based on country, region, city, zip code, or radius around a business. In Adwords Location settings, a restaurant could target any mobile users in the immediate area of their location. You can set up your Google Adwords campaign to target users that are within a certain radius of your business. You can target 5 miles, so you capture customers in the general area. However, you may want to give a higher bid for users that are within 1 mile of your business or in the same zip code. Having this layered location targeting will help you reach all potential customers in your city, and help your ads show up for potential customers that can easily walk to your business.

In the screenshot below, you can see we set up the location targeting to target 5 miles around a zip code (94105). We set a secondary location targeting 1 mile around the same zip code. We increased the bid adjustment by 25% for users that are 1 mile around San Francisco, 94105, US. This bid adjustment means that if you’re bidding $1 on a keyword, then the bid will be $1.25 ($1 x 1.25%) for users that are within 1 miles of your set location. You could also set the location to your own business location and set a location radius (1mile, 5 miles, etc) around your business address.