Otherwise, sooner or later the truth may

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For this reason, it is necessary to obtain confirmation. To do this, it is worth conducting an objective examination by contacting an official laboratory.

As a rule, the composition of the product is checked: does netherlands telegram number database it correspond to the declared one, are there any additional impurities in it and in what quantities, can the product be processed in the way the brand declares, and other criteria necessary in a specific situation.

Important!

The statements and ingredients on the label must ultimately match the actual data. come out and ruin the brand's reputation. And therefore, negatively affect profits.

Example:

Sports shoe brand New Balance has been accused of greenwashing by environmentalists. New Balance claimed that the company uses at least 50% recycled materials in production. But activists and experts have found that this is not true.

The studied outsole of the popular 574 Core sneakers consisted of only 5% recycled materials. This is not the declared 50%. All this hit the company's reputation. The brand did not lose its leading position, but it had to justify itself and sort out the situation.

Read on the topic: Empty Promises: How to Identify a Company That Doesn't Comply with ESG Standards