The number of links that go from a certain website to your own website only counts once. So it doesn't help to link from a certain collection site to multiple pages on your own website.
Relevance of the topic. The better the external website matches the topic of your own site, the higher the relevance Google will give to your link.
Also pay close attention to dofollow and nofollow links. The article on nofollow links describes what exactly is meant by this and when you use a nofollow and a dofollow link. What is important is that if there is a link from relevant websites to yours, you get a dofollow link. For commercial texts (which you may have paid for) you place a nofollow link. With this you are actually saying that you are not responsible for the page and that Google should therefore not follow that link. So check carefully whether the page from which you want to link places dofollow links and not only nofollow links. Note! Google also looks at a natural link pattern, so the combination of dofollow and nofollow links. If you only have dofollow links, Google sees that as unnatural, and unnaturalness arouses distrust in the search engine and often has a negative effect on the ranking.
3. Relevant anchor texts
The anchor text is the text that supports the link to your website. Google includes the anchor texts in the assessment of the relevance of your website for a search query. So if there are many anchor texts about online marketing and digital marketing in various forms to, for example, Fueld, then it is very likely that Google assumes that Fueld is a relevant result for searches related to this field.
Also read: Nofollow links: how to avoid a us phone number list penalty from Google
There are a number of points of attention when it comes to choosing a good anchor text (see also the Frankwatching article on anchor texts ). What is clear in any case is that Google wants a good variation in the type of anchor texts. Commonly used forms are:
Brand name
URLs
Keywords
In order to influence the relevance of the anchor text and the variation in it, it is wise to also make a suggestion for the anchor text when realizing a link to your site. But here too, over-optimization is counterproductive for Google!
Google looks at the topicality of the content and therefore also at the topicality of the links. The growth of the number of links to a page is an indication of the topicality and relevance of this page. And relevant content is rewarded by Google, as is known.