They are likely celebrities or massive personalities with huge fees to work with.

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These influencers are likely well-known by social media users and brands and may already receive several brand partnership requests.

While they have greater reach than nano- and micro-influencers, their content may have less engagement and personalization.

Mega-influencers
More than 1,000,000 followers


While an endorsement from one of these influencers would be huge for a brand, it may not be as worthwhile if they’re promoting many other brands or if their content is overall less genuine.

I think micro-influencers can be the perfect middle ground for afghanistan whatsapp number database brands beginning their influencer marketing strategy. Since they have smaller followings, their fees may be lower and availability greater. However, they still have a larger reach than nano-influencers, making micro-influencer marketing a powerful option.


The Value of Micro-Influencers
A micro-influencer marketing strategy may seem counterintuitive. Why would I seek out someone with a smaller following to promote my brand? Take a look at the following list of reasons micro-influencers might get better results.