The gambling videos generated two million click-throughs in just four months.

[gafimiv406]

4. Do: Use tools to jazz up not-so-visual content

Fast cars and delectable food lend themselves naturally to images, but what do you do if you’re trying to make a video about something not quite so ready for its close-up?

Think about using tools like music, graphics or effects. For example, OverIt used a little music and kinetic text to bring a fundraising video to life for Siena College.

5. Do: Be creative

It goes without saying that the more creative your video is, the better cameroon whatsapp number database your return on investment, Dinsmore says. Get your creative juices flowing and think about out-of-the-box content like an animation or a cartoon. For example, when a holiday rolls around create an animated card like this.

Right now, Dinsmore considers video marketing an underutilized tool, but he expects big changes this year. And he’s not the only one. Marketing predictions for 2014 include video as a top marketing tool in the next 12 months.

This post contributed by guest author, Lisa Furgison. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.

Want more marketing tips and tactics? Sign up for the free VR Buzz.