What is SNS? Explaining the different types!

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SNS is an abbreviation for "Social Networking Service."

By using SNS, each person can post their hobbies and opinions online, allowing them to connect with people all over the world and exchange ideas.



Some people use SNS to make more friends who share the same hobbies and opinions, to gather and share information, or to show others the photos and videos they madagascar email address have taken. Others enjoy viewing and commenting on other people's posts and communications without posting anything themselves. The ways in which people use SNS are truly diverse.



In recent years, there has been an increase in companies using social media for marketing purposes, such as promoting their products and services and researching consumer opinions.

So, what types of SNS are there?

Here we will introduce three of the most popular SNS that are commonly used in SNS marketing.



Twitter
It is a social networking site for text-based communication, with 45 million monthly users in Japan.

It is widely used to gather information on trends, and can also be used in ways such as "live tweets" that provide live commentary in conjunction with real-time events.

The retweet function also has a high spreading power, and if done well, it can explosively increase user awareness.



Instagram
It is a social networking site that mainly distributes images and videos.

The number of monthly users in Japan is said to be 33 million.



It has features such as stories that disappear 24 hours after posting and live streaming.



It is often used for corporate PR, such as conveying a brand's world view through beautiful images and videos, or disseminating know-how information through videos and images.

In addition, "influencer marketing," in which influencers promote companies, is also becoming popular.