How does Google assess content quality?

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To rank well in search, it’s not enough to copy information that’s already been published somewhere. She says that once she’s finished a rough draft of an article that contains about 60% of the information she found online, she fills in the remaining 40% with her own insights. If people can find the same information elsewhere on Google, why should they stay on your site? A good writer’s job is to constantly improve their content.

Three ingredients that make good content indispensable
Imagine a visitor coming to your website that lacks the essential elements of branding communication (logo, tagline, etc.). How would they know it was your brand? If you stripped the branding of all its attributes and placed your textual content and your competitor’s content side by side, would it make a difference? Are you telling your story from your unique perspective, in a voice and style that is clear and understandable to everyone it’s intended for?

Benefit : You help your customers with what switzerland email list is important to them at that moment. For example, you can advise them in their decision-making and save them a lot of potential worries or problems.
Inspiration : Your content is inspired by data or creative ideas, or both. It’s timely, diverse, well-written, and organized—and it doesn’t deny that only you can be its creator.
Empathy : You focus solely on your customer. You see the world through their eyes – as one paraphrase of a line from The Lion King says, “wherever the light shines, there is content.”