Want to learn how to increase sales with paid traffic? This comprehensive guide will answer all your questions on the subject.
After all, whether it's a company offering online services or a blog looking for authority and a target audience, they all have something in common: the need for web traffic.
While organic traffic is widely adopted, paid traffic offers notable advantages.
Worried about the additional costs of advertising? Know that these investments can generate exceptional results!
Let's explore in detail how to increase your sales with paid traffic and unravel this highly effective strategy, favored by many companies.
What is Paid Traffic?
Paid traffic is nothing more than advertisements created through specific platforms with the aim of generating very fast traffic to your website or product.
To learn more about paid traffic, see this text we wrote by clicking here.
Typically, this type of traffic is also known as afghanistan telegram phone numbers sponsored links .
And it's definitely one of the fastest ways to attract the right audience to your digital business.
How to increase sales with paid traffic?
Anyone who wants to know how to increase sales with paid traffic should know that they will be making an investment that will bring results and rapid reach.
Paid traffic increases the exposure of your products/services to the right people, who may be interested in what you are offering and make a purchase.
You can do this in several ways.
And, normally, we use the most well-known platforms to generate paid traffic, which are:
Google Ads;
Facebook Ads;
Twitter Ads;
Bing Ads;
Youtube Ads.
Basically, the paid traffic models used on these platforms are two:
Cost Per Click – CPC;
Cost Per Thousand Impressions – CPM.
How does CPC paid traffic work?
Cost Per Click (CPC) has a name that says it all.
Through it, you pay the chosen platform only when a potential customer clicks on your ad.
It is interesting to know that this form of Paid Traffic is subdivided into 2 categories:
Automatic bidding;
Manual bidding .
The word bidding can be understood in Portuguese as lance.
It basically works like an auction. You set how much you will be paid for each click you receive, and the platform publishes your ad according to the amount paid.
In the case of automatic bidding , the established value is daily.
With manual bidding, the agreed amount is only paid when the ad is actually clicked.
How does CPM paid traffic work?
Cost per Thousand Views (CPM), in turn, also works like an auction, but does not depend on the number of clicks.
In this case, the intention of this type of paid advertisement is just to appear.
We recommend this type of advertising for entrepreneurs who still don't know how to increase sales with paid traffic .
That is, for beginners!
It's a great way to start generating visibility.
However, whether CPC or CPM , the important thing is to always define a budget to invest and be very organized.