Who better than a satisfied customer to talk about a brand? While word of mouth has always been used, the emergence of social networks has facilitated its development, and it is no longer limited to a customer's close circle. Today, all consumers have become potential ambassadors and can contribute to increasing the visibility of a brand. Identify future brand ambassadors Future ambassadors must deeply adhere to the brand's values. To do this, the brand must convey emotions, as well as a real identity with which the customer can identify.
If the customer finds himself in the brand, becomes attached to it and believes in its convictions, he will then be particularly well placed to convey a positive image of it. A brand must identify customers with high potential: those who have already communicated positively about the brand, but also those who are followed by a large community on social networks. These customers can reach and convince a large audience with just a few words, and are therefore a real asset for a brand that wants to improve its visibility. The relationship with ambassadors is usually mutually beneficial, and ambassadors appreciate the little touches: invitations to events, sample donations, rewards. These gestures will also encourage them to post on social media to thank the brand and share their impressions of the products.
Tip: Use an NPS solution to assess the level of customer recommendation. The higher the NPS score, the more beneficial your customer growth vector will be for your business. Social networks and customer satisfaction, a winning duo Social networks have transformed all customers into potential ambassadors. Indeed, they can subscribe, share publications with their community, leave azerbaijan phone number data comments on products and therefore contribute to the visibility of the brand. While this can be particularly beneficial for a brand, it remains a double-edged sword: while a satisfied customer will promote the brand, a dissatisfied customer can, on the contrary, very quickly bring down its image.
Customer satisfaction must therefore be a priority in the brand's marketing strategy, and dissatisfaction managed effectively, in order to avoid a customer expressing their dissatisfaction publicly. Finally, customer feedback on social networks is an invaluable resource and should not be overlooked. Taking it into consideration can help boost the brand's image, as well as its future communications and products. A brand that listens to its customers will undoubtedly generate more interactions, encouraging them to invest more in the brand and therefore indirectly improve its visibility. Sponsorship, a win/win for the customer and the brand Marketing strategies are generally different between customer acquisition and retention, and companies often have to make choices. Sponsorship is a particularly interesting solution, because it not only combines the two, but also reduces prospecting costs: the customer is retained while bringing in new consumers.