Best B2B Lead Generation Techniques

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Once you have collected contact information through land pages and opt-ins, you can use it to follow up with leads, send them targeted marketing messages, and encourage them to take the next step in the buying process.

9. Keep Your Brand Top-of-Mind with E-Newsletters
E-newsletters are one the most popular forms of opt-in email marketing. Despite the name, they are much more than a summary of your company’s latest activities. E-newsletters are a way for you to provide extra value to your loyal subscribers. By sharing valuable content and exclusive promotions through your e-newsletter, you can keep your brand top-of-mind and turn opt-in leads into paying customers over time. E-newsletters should be a core component of any lead generation campaign, helping to nurture leads and drive sales over the long term.


While B2B companies can certainly gain momentum with the top 9 lead generation techniques on our list, the complexity of B2B purchases requires specialized strategies.

The following 8 lead generation techniques are proven to speed up sales cycles and increase conversion rates. If you’re generating leads for a B2B company, you won’t want to miss out on these sustainable and scalable strategies.

10. Target Key Decision-Makers Through Account-Based Marketing
With the shift to a consumer-led rather than a company-led purchasing process, account-based marketing has become the preferred B2B lead generation strategy for many revenue teams. Account-based marketing (ABM) involves targeting specific accounts and decision-makers with marketing materials tailored to their unique needs and interests. ABM is important for several reasons. First, it allows companies to focus their marketing efforts on high-value accounts, rather than trying to reach a broad audience.

Second, ABM helps to build stronger relationships with target accounts. By focusing on the needs and interests of specific accounts, companies can develop a deep understanding of their challenges and goals. This allows them to provide customized solutions and build trust and credibility with those accounts over time. By building strong relationships with target accounts, companies can increase their customer lifetime value and drive long-term revenue growth.

When employing ABM strategies, using buyer intent, technographic, and psychographic data is important for building good lead lists and creating personalized campaigns that connect with potential leads by knowing their behavior, preferences, and technology use.

Buyer Intent Data: reveals when prospects are actively researching benin cell phone number database or showing interest in a product or service, helping you prioritize leads likely to convert.
Technographic Data: highlights the technology that target companies use, so you can customize your messages to fit their needs.
Psychographic Data: offers insights into the values, interests, and motivations of your audience, enabling you to personalize messaging that enhances engagement and conversion rates.
By integrating these data types into your lead generation efforts, you can create highly targeted and relevant campaigns that stand out in a crowded marketplace, ultimately improving your success in both inbound and outbound strategies.

11. Fill Your Funnel with New Prospects Through Outbound Emails
Even with the overwhelming use of social media and search engines, outbound email marketing is still a top lead generation strategy in 2025. By using email as an outreach tool, your company can reach more potential leads and open up more one-on-one conversations. Outbound emails are often personalized based on the recipient’s interests and preferences, resulting in higher open and reply rates. With advanced prospecting and personalization tools available, businesses can reach the right people with the right message at the right time, making outbound email marketing a highly effective way to generate leads and drive sales.