FABRIC TOKYO Co., Ltd. "FABRIC TOKYO"
The custom-made suit brand " FABRIC TOKYO " offers groundbreaking services that utilize digital technology.
This is a service that allows you to manage your body measurements taken in a physical store and your preferred fit data online.
With this service, you can now purchase a suit that uae email address fits you perfectly at any time, not just in-store, but online.
As a result, the percentage of customers who buy suits again from "FABRIC TOKYO" after having their measurements taken has increased. Thanks to the success of these repeat customers, we have been able to maintain stable sales.
Shopkick, US
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Shopkick has introduced a system that makes it more convenient to earn points when shopping both on e-commerce sites (online) and in physical stores (offline) than with traditional apps.
You can also earn points by visiting the store using your location information, or by scanning the barcodes of certain products in the store.
You can earn points for purchases made in physical stores by taking a photo of the receipt.
It is used by many people because it allows shoppers to have fun collecting points.
Intermestic Inc. "Zoff"
The popular eyewear brand "Zoff" also uses measurement data to develop an effective OMO strategy.
In order to get glasses, your eyesight must first be checked, so you will need to visit a physical store.
In addition to having your eyesight checked, it is common to spend a lot of time comparing the fit and design of many frames to find the one that suits you best.
This entire process will have to be repeated when you buy new glasses.
At Zoff, when you make your first purchase, we will test your eyesight and try on your glasses, and when you make a second or subsequent purchase, we use the data from your initial prescription to make the process as easy as possible for you to complete online.
Specifically, this includes the development of "EASee," which uses a live camera to allow users to check how the product looks from various angles in real time just by moving their face, as well as expanding the dissemination of information through online content and social media.
This type of OMO has succeeded in lowering the barrier for customers to make online purchases .
Shopkick is an American shopping app
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