The right SEO strategy with an action plan can do wonders for your organic traffic. You can engage with your target audience , provide relevant content to users, generate leads , and improve conversion by taking the right steps.
In this section, you will find 7 best practices that will help improve your landing page 's performance in search engine results pages.
Develop a keyword strategy
Since a strong keyword strategy contributes to the cayman islands phone number resource effectiveness of your landing page , consider designing it wisely. There’s no need to overwhelm readers with keywords.
Make them look natural and logical on your website. When creating content for your landing page , keep your target audience’s search intent in mind. Write articles for people, not search bots .
By using longtail , secondary, and semantic keywords , you inform search engines about the content of your site. When users enter the same keywords, your site appears in search results. A powerful strategy allows you to increase relevant organic traffic to your landing page .
If you don’t have a list, consider using one of the keyword research tools. There are many useful services, such as Ahrefs, Semrush, and Google Keyword Planner, that will help you select the most relevant keywords for your landing page .
Use a relevant URL
The URL is one of the sources of information for search engines. It tells Google what content people can find on your landing page . In addition, your URL reveals the structure of your website and reflects how well a specific article fits into your site.
It should not exceed 50 to 60 characters containing the targeted keyword on the left. Consider the website's loading time . Users abandon a website after waiting three seconds.
To avoid this scenario, you need to take care of your landing page speed. If you want to provide a seamless user experience, ensure that it loads quickly. This way, you will be able to see how satisfied your customers are with your landing page .
Slow loading times lead to high bounce rates and unhappy visitors. As a result, you have a lot of users leaving your site, which hurts your rankings and reputation.
That’s why it’s imperative to constantly check your loading speed. Use services like Google Page Speed Insights to gauge how long it takes your website to load. If you notice that your page loads slowly, consider optimizing images, reducing redirects, minifying CSS, JavaScrip, and HTML, using browser caching, etc.