As a visual element, e-commerce packaging must strike the customer, inspire him and generate emotions capable of strategically directing choices and behaviors. The choice of colors plays a decisive role in this case: each color in fact arouses different reactions and moods, choosing the right one positively influences the customer's perception of the brand. The choice of color must therefore:
be consistent with the characteristics of your product;
be able to convey and tell the values of your brand to the buyer;
take into account the type of audience you are addressing: children, for algeria consumer email list example, are won over by bright and vivid colours;
consider the different meanings associated with a given color: white, for example, evokes purity, simplicity and cleanliness and represents the starting chromatic basis of packaging, while black, the color of power and elegance, is ideal for packaging of products of a certain prestige.
6. Respect the rules
Also don't forget to include the mandatory information ( safety labels, nutritional information, barcodes or batch numbers ) according to the regulations in force in your sector.