Demonstrated When Measuring Metrics Such A

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A Case In Point, The Number Of “likes” Earned From A Facebook Post Rarely Correlates To The Number Of Products Sold On A Store Shelf. Some Would Argue That There Is No Correlation At All. Indeed, It Is Possible To Make More Sales From A Post With Only One “like” Than From A Post With , “likes.” The Number Of Engagements Is Usually Irrelevant To The Number Of Sales. There Is No Clear Correlation Or Causation Between The Metric And The Goal.

It’s The Act Of Counting Vanity Metrics As Evidence For Success That Is austria telegram data A Problem — A Problem Easily s Impressions Or Traffic. In The Example Below (Highlighted In Green, Facebook Earns Three Times More Traffic Than Slideshare As A Channel. If Reporting Stops At The Number Of People Clicking Through To The Site, Facebook Is The Best-performing Channel. However, That Assumption Would Be Incorrect. Click To Enlargetaking A Deeper Dive By Following That Traffic Down The Funnel To A Conversion And The Revenue Earned By Conversions (Highlighted In Blue, You’ll Find That Slideshare Is The More Valuable Channel For This Website.

The Vanity Metric Of Traffic Tells Only Half The Story. There Is No Point In Counting Traffic Unless It’s Paired Against A Business Objective. Yes, You Need Traffic To Convert; But More Traffic Does Not Always Equal More Conversions.as A Caveat, Vanity Metrics Such As Impressions, “likes,” And Traffic Are Not Useless, Quite The Contrary. The Value Of A Vanity Metric Is In Measuring Non-transactional Marketing Goals (Such As Brand Awareness, Sentiment, And Share Of Voice As Well As To Optimize Campaigns And Troubleshoot Marketing Problems.