Engagement per Fan/Follower: The total number of engagement actions for one network divided by the number of fans (or followers) for that network. Virality: The speed at which content spreads across a social network. A good way to measure this is the total number of shares a piece of content receives. Attraction Metrics: Building Relationships At this point, those who once simply chatted with your brand on Twitter or Facebook may begin to dive deeper, digging into your website to see what you have to offer. Engagement metrics focus on their experience there - whether your audience is aligned with your offering and what value you provide.
Blog Subscribers: The number of subscribers to chinese overseas british data your blog. Bounce rate: The percentage of visitors who only visit one page on your site, returning to where they came from instead of continuing on through the site. Transitions: the number of clicks on a link in a message on a given social network. CTR: The rate at which your audience clicks on a link in a post on a given social network, determined by dividing the number of clicks on a post by the number of times the post is shown.
CPC: Cost per click (for paid search or social advertising). Email Subscriptions: The number of subscribers to your email list. Leads: The number of potential sales contacts generated through social media over a period of time. Links: The number of pages that link to a specific page of your site's content. Micro conversions: Any measurable activity that brand users engage in frequently before converting. Page Views: The number of pages viewed or clicked on the site during a given time. Percentage of Visits from Social Media: The percentage of traffic to your site that is linked to from a social media source.