We can say that customer experience is all contact that the consumer , or rather, the target audience, has with your service/product, and especially with the brand.
And, thinking strategically about the experience your customer will have with your business is, basically, intelligently planning the brand's power to win over.
Furthermore, it also involves studying the customer and business journey and the nuances that affect this process. And, subsequently, developing practices and actions to add value and ensure a rich, benin phone number resource complete and enjoyable experience.
This way, it is possible to work on your brand identity and the identification that your audience has with it.
It's not just about personifying good service, it's about facilitating processes, adding comfort, security and differentiation. The ideal is to strengthen a relationship that goes beyond the commercial one . And this work is directly related to marketing, but it needs to go far beyond it.
What is Customer Experience Automation?
Contrary to popular belief, CXA is not just about automating emails!
Customer Experience Automation is a set of actions that make contact points between companies and customers more friendly , enjoyable and easy.
This means that everything within a company is impacted by and impacts the CXA!
What are the pillars of Customer Experience Automation?
Now that we have seen the importance of customer experience and what CXA is all about, it is time to check out its pillars. Stay tuned!
Orchestration
Since no two companies are truly the same, Customer Experience Automation allows you to develop the toolset that makes the most sense for your business model, orchestrating personalized experiences .
The word “Orchestrate” is about making existing toolsets exponentially more effective by connecting them to the broadest set of customer data.
True orchestration enhances the best existing tools with integration, adding value to the entire ecosystem.