Whether during the holiday season or throughout the year, e-commerce sites must adopt effective communication. SMS is an essential channel for attracting new customers and retaining old ones. It allows you to keep your customers informed of all your offers and news. They therefore have all the information they need to buy with complete peace of mind. SMS has several advantages for e-commerce and is excellent value for money. SMS for e-commerce: a channel to integrate to prospect and build loyalty E-commerce continues to grow. In 2040, it is estimated that 95% of global purchases will be made online.
With a turnover of more than 100 billion euros, France is now the second largest European e-commerce market. The lockdown and the health crisis have accelerated the development of French e-commerce. Knowing how to communicate on your sales site is therefore essential to stand out. For this, SMS is ideal, with a reading rate of more than 95% and its ease of implementation. There are several possible uses of SMS for e-commerce: 1. Encourage your customers to buy The phone is an extremely useful tool to stay connected to the world and access promotional offers. Mobile technology simplifies the way you communicate, making any information more accessible.
Like Rich SMS , which is a very effective feature to allow your customers to access all the necessary information about your product. This option allows you to insert a link in your SMS to redirect your recipient to your website or e-store. A simple SMS provides everything your customer needs to make a quick purchase. You can then track the clicks generated by your link. You can then albania phone number data easily evaluate the performance of your campaign. You will further encourage your customer to make a quick purchase if you use SMS. Indeed, by notifying them of the availability of a product that is out of stock, this allows them to purchase the desired product in just a few clicks.
2. Inform about the status of the order and delivery A loyal customer is a satisfied customer. And SMS is the ideal tool for this. Indeed, a customer may hesitate to buy for fear of not receiving their order or receiving it in poor condition. To encourage the purchase, you must reassure them by highlighting on your site the use of SMS to inform at each stage of the order. Similarly, the lack of security when paying for the order can discourage the purchase. To overcome this, you just need to combine the OTP SMS and the transactional SMS . One will secure your purchase, while the other will be used to inform your customers about the delivery status. A simple alert will remind your customers of the delivery date or inform them of a possible delay.