Return on Experience (ROE)

[sakibkhan22197]

Return on Objectives (ROO)
ROO focuses on measuring how well your event met the specific objectives you set. These objectives can be quantitative (such as the number of leads generated) or qualitative (such as improved brand perception).

To implement ROO:

Clearly define the objectives of your event before it happens.
Establish specific metrics before each objective.
Measure progress toward these objectives during and after the event.
Compare the results to your initial expectations.

For example, if your goal was to generate 100 qualified leads and you ended up with 150, your ROO for that specific objective would be 150%.


ROE goes a step further and focuses on the emotional and experiential impact of your event on participants. This metric recognizes that positive experiences can be translated into tangible benefits for a long time before your company.

Before measuring ROE, consider aspects such as:

Level of satisfaction of the attendees
Changes in the perception of your brand
The intention of the participants to attend future events
Willingness to recommend your company or products

You can compile these data through post-event surveys, analysis of sentiments in social networks and long-term follow-up with participants.

By combining ROI, ROO and ROE, you get a much more complete picture of albania cell phone number database the real value of your event. You are not only measuring the immediate financial return, but also the fulfillment of strategic objectives and the lasting impact on your stakeholders.

Key metrics for each phase of your event
Before maximizing the value of your event, it is crucial to measure its impact at each phase. Let's explore the key metrics that you should consider before, during and after your event.

Before the event: Anticipation and preparation metrics

Registration rate

Mobile event apps
Custom apps for your event can be a goldmine of data. They can track attendance at specific sessions, facilitate networking between participants, and collect real-time feedback. Plus, many offer gamification, which can increase engagement and provide additional data on attendee preferences.