The Global Marketing Playbook

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This marketing approach requires strategies to help you master the global markets and connect with the consumer in the most acceptable way.

In my experience, this starts with proper new marketing research to understand who your consumers are, the countries they're from, what form of your products or services appeal more to them, and the best approach that will work for them.

The marketing process may also require localizing your brand to reflect the needs and desires of the people the strategy means to reach.

With that said, localization is critical for every global marketing plan. Some brands opt for a global standardization strategy, meaning it’s the same for everyone.


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5 Global Marketing Strategies Explained
1. Localization
Localization means adapting a brand, product, or service to feel like it’s made for a specific local market, even if it originally comes from somewhere else.

Here’s what marketing localization usually involves: