“Customer experience is a key factor, in all types of business,”

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From a study conducted by Jaywing, some very interesting data emerges: 73% of companies in the utility and telecommunications sector put customer care first among the priorities for their data-driven marketing .
Furthermore, among these priorities, 68% of companies also include customer retention strategies: a higher percentage than the average of other sectors (which stands at 56%).

The importance of customer experience is increasingly crucial in the current afghanistan consumer email list landscape: loyalty is no longer an almost obvious fact, as in the past, and a customer can switch from one company to another with enormous ease.

A study conducted by the Harvard Business Review clearly explains why, all over the world, companies that deal with utilities are making significant investments to improve their customer experience also in online payment services: only 43% of users who have had negative experiences in the relationship with the companies will remain customers in the following year . 74% of those who have had a positive experience, however, will remain loyal: the gap is impressive. And it has a very significant impact - as you can easily understand - on the global performance of a company, whatever its size.

said Jo Causon, CEO of the Institute of Customer Service, in an interview. “ Investing in a solid customer experience strategy not only improves satisfaction levels among your company’s customer base; it has strong and tangible impacts on profits . There is also a documented relationship between high levels of customer satisfaction and trust in your brand. A relationship that has also strengthened significantly in recent years. Trust in a company leads to loyalty and, ultimately, makes your customer your first promoter. And these are all key factors in sustaining and growing your business; as well as – of course – improving your reputation.”
In summary: customer experience is not just important. It is fundamental and now essential.