In an era where storytelling is hot business, the ways to tell stories are growing. Where the possibilities were once limited to text and photo, video is now an obvious third variant in the list. A video form that used to belong exclusively in the 'cultural' box, has recently suddenly turned out to be a very suitable way to tell the story of a commercial brand in a way that touches: the documentary. The documentary as an instrument for storytelling. A solution for every company?
While a few years ago the documentary was only something for small cinemas, bahrain mobile phone number list back rooms and diehard cult fans, big brands have now embraced and embraced 'the documentary'. And more than just as a sponsor of an event like IDFA . Commercial enterprises, from relative newcomers like Facebook to established companies like KLM, see the documentary - and the reportage-like video - as an instrument to convey brand values and brand experience.
Subtle
The video is strongly on the rise overall. Well-made – and often expensive – it is the ultimate way to convey a message and immediately create an atmosphere. It says more than just text or photo. The documentary/reportage appears to be a popular form, probably because it claims the brand values and experience in a very subtle way. They now range from short experimental videos to really extensive series.