By Noelia Fraguela
Marketing4ecommerce Content Manager
ANDThe digitalization movement and the rise of online marketing have allowed companies to use different strategies to attract potential customers for their commercial growth. And in this field, having the highest quality telemarketing databases guarantees the first step towards the conversion that is so desired.
What is a database
Before discussing the importance of effective databases for marketing campaigns, it is necessary to define what this term, which is so widely used today, refers to. It is a computer structure that works correctly to store, organize and manage data, and which can be accessed to modify, add or delete information.
Qualified and updated databases are not only the secret albania business email database weapon of marketing, as we process data every day through different tools . A clear example of this system is the contact list on our mobile phone, which allows us to segment the information of our contacts by knowing variables such as their phone number, email address, home address, and so on.
Therefore, we are dealing with an effective database when it offers us specific information about the customer profile that identifies with the products or services offered. It even provides additional or complementary information that can be used to implement cross-selling tactics .
This marketing action undoubtedly facilitates the personalization of our campaigns so that they meet the needs of that target audience. Therefore, when renting or buying databases, the quality of segmentation and whether it complies with current regulations regarding data protection must be taken into account . Otherwise, there is a risk that the campaign will be rejected since it does not start from a database with contacts focused on the target customer.