The differences between Traditional Marketing and Inbound Marketing

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It is common to see long minutes of advertisements in the mass media or extensive pages in newspapers, inviting us to become buyers . But how many of these advertisements are related to our interests? That is one of the questions that leads us to compare these Traditional Marketing methods with an Inbound Marketing strategy .

And unlike the latter , the traditional modality is australia business email list characterized by maintaining unidirectional communication with the public , requires a larger budget, implies a higher risk by not personalizing its message, pursues customers through invasive actions and focuses its methodology on the product or service.

Why is Inbound Marketing different?
This strategy focuses on the individual, therefore :

1. Build your Buyer Persona : this way you get to know your customers in depth , capturing data such as age , geographical origin , motivations and their commercial situation .

2. Generate your own database , based on permissions : collect customer information through different channels, such as landing pages and online subscriptions . An example of this is what happens with the HubSpot site .


Traditional Marketing and Inbound Marketing

3. Implement non-intrusive attraction and conversion techniques : this involves addressing the needs and interests of customers , for example, sharing valuable content through Email Marketing , seeking to educate and help the customer advance in their purchasing journey.

4. It emphasizes offering original and quality content : using Content Marketing , it informs, entertains and delivers added value , as does the InboundCycle site , which includes videos and downloadable material.