When you create an ad campaign in Campaign Manager, you can choose from different bidding strategies. Before you choose, start by selecting your optimization goal (for example, website conversion). Then, choose from the different auction types: manual broadcast, cost ceiling or maximum broadcast. Here are their characteristics: different bidding strategies on linkedin ads At Plezi, we recommend opting for manual bidding . The platform will automatically recommend a specific bid as well as a price range on which similar advertisers are bidding. To start, we advise you to bid slightly above the low value of the range.
You will then succeed in being visible, while keeping costs low. But be careful: if you notice that you are not reaching your daily expenses, increase this bid. definition of bidding strategy What budget should I set for a LinkedIn campaign? According to a recent study, prices average $5.74 CPC (cost per click) with a conversion rate of 6.1% . This means that with a budget of $1000 , you are essentially paying for 174 clicks and 11 conversions. It’s a fact: advertising on LinkedIn is more expensive than on other bosnia and herzegovina businesses directory channels. However, this amount varies depending on the advertiser, the target audience, the quality of. But rather than thinking about minimizing your expenses… think instead about the impact of advertising on your growth. To get started, we recommend that you take inspiration from the 70/30 rule: allocate 70% of your budget to campaigns that generate leads or conversions at the exit of the funnel, and 30% (or less) to campaigns that build brand awareness at the entrance of the funnel.
During the experimentation phase, this strategy already allows you to have a more ROI-oriented approach! Best practices for managing your LinkedIn Ads budget You seem ready to create your ads. But before you take action, here are our final tips for managing your LinkedIn Ads budget: When statistics suggest that reach and impressions are low, increase your daily budget. Don’t panic, you can always reduce spending later. If money is disappearing too quickly, reduce the campaign's daily budget . Simple, quick. If you have a lot of budget left, set more ambitious and competitive bids. Go for it! If your conversion campaign generates a click-through rate higher than 1%, change the optimization to generate clicks , this will lower the CPC. Create your LinkedIn Ads Without a good ad, all the previous settings will be useless.
But… How to create a “good” LinkedIn ad? First of all, keep one thing in mind: no, “B2B social network” does not mean “Boring to Boring posts.” On LinkedIn, your ads don’t have to be generic, boring, or overly serious. Make sure you stand out by following these best practices: Think “scroll stopper”. On LinkedIn, B2B influencers have understood it well: for a publication to perform, it needs a solid hook. The hook corresponds to the first lines of the post… And it is this one that must attract attention, to push the Internet user to click on “see more”.