Leaders in Context Among Real Estate Agencies

[ishanijerin1]

In today's article, we will assess the level of competition in the "Real Estate" niche.
This study will help identify the leaders of the niche, understand what they are betting on in their strategic development and potential growth areas in this niche.

Relevant keys of the selected niche were used for the analysis:

— Degree of competition for the request in %


Based on these keywords, the niche leaders were identified in terms of the volume of queries in the context:

a101.ru (49,637 queries in context)
samoletgroup.ru (17,398 queries in context)
ingrad.ru (13,003 queries in context)
pik.ru (10,098 queries in context)

SpyWords allows, if necessary, to delve deeper into the specified characteristics, right up to the analysis of keys for each competitor and the study of active advertisements for competitors in the context of each advertising key.


We downloaded all the keywords in finland phone data context for each of the competitors and divided them into groups to determine what the advertiser is betting on in its strategic development.
Let's see what we got.

1. a101.ru


As we can see, the advertiser places the main emphasis on such areas as:

- Sale of houses
- Sale of one-room apartments
- Sale of two-room apartments

The number of requests for other services is several times smaller, especially for the sale of three-room apartments. The average position for most requests is CP1

2. samoletgroup.ru


This advertiser focuses on the following areas:

- Sale of one-room apartments
- Sale of two-room apartments
- New buildings

Average position for most queries - CP2

3. ingrad.ru


This advertiser places the main bet on such areas as:

- Sale of one-room apartments
- New buildings
- Sale of studios

The number of requests for other services is several times less, but it is balanced. The average position for most requests is CP2

4. pik.ru


This advertiser places the main bet on such areas as:

- Sale of one-room apartments
- New buildings

Average position for most queries - CP2

From here we can draw conclusions about what is in greater demand among competitors and what is less. We can also understand in which areas the competitor is developing less and we should pay attention to them!

Features of sites in the selected niche

General characteristics of the sites:

All 4 selected niche thematic sites comply with the basic requirements of modern search engines: optimization for mobile search results, the presence of an SSL (HTTPS) security certificate, download speed, site indexing by search engines, etc.
1 of the 4 niche sites reviewed has a mandatory support functionality - a chat window on the main page, this is samoletgroup.ru . All the others also have: mail, phone or other communication channel (messengers, etc.)
Leading sites appear in the top 20-30 organic search results, which means that leading sites definitely use SEO promotion of their resource in the search engine.

With the help of SpyWords, we also found the pages of resources that generate the largest amount of traffic from organic search

— a101.ru
a101.ru/ — 60.72% of traffic from search from the total amount of traffic from search.
— samoletgroup.ru
samoletgroup.ru/ — 36.19% of traffic from search from the total amount of traffic from search.
— ingrad.ru
ingrad.ru/ — 47.40% of traffic from search from the total amount of traffic from search.
— pik.ru
pik.ru/ — 52.07% of traffic from search from the total amount of traffic from search.

What is the benefit of this? Understanding where we are losing and whether we can increase the volume of targeted traffic by analyzing pages (headings, subheadings) and expanding the semantic core of our resource with missing words.

General conclusions on the niche

The leader of the niche in terms of positions in search results and the number of keywords is a101.ru. It is advertised by a larger number of queries and occupies leading positions in search results for most of the relevant niche keys. It is followed by 3 tops: samoletgroup.ru, ingrad.ru, pik.ru. For each of the advertisers, queries were sorted into groups, where it is clearly visible which services they focus on in their marketing strategy and which they do not.

This is just a drop in the ocean of what SpyWords is capable of.
Go to spywords.ru quickly and start defeating your competitors with us!