Nowadays, users use the Internet as a means to obtain information before purchasing any product or service. The most important things to do are searching for information about product features, reading other users' opinions and comments, comparing prices, etc.
In this context of large competitors, organizations must have a digital marketing strategy to achieve good web positioning. One of the key points to achieve this is the generation of useful and interesting content related to the products or services being marketed.
Content Marketing for the construction sector
Content not only serves to generate a positive reaction in angola email list 276670 contact leads users and attract them, but it also contributes to building a strong, long-lasting and trusting relationship with them, which allows for customer loyalty and encourages them to buy new products or services.
The construction sector is not exempt from these changes in purchasing habits and, therefore, is also in continuous evolution. Construction companies are adopting actions in digital marketing, paying special attention to establishing a content strategy that seeks interaction with the audience. Taking this into account, below, we will detail how the Turró Hardware Store , in Salt, Spain, applies content marketing to its communication strategy in the sector.
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Following the crisis in the construction sector, they adapted to the new times by digitalising the business. They did not limit themselves to creating a website with a virtual store space, but began to distribute content to define their communication strategy.
It is clear that there are digital contents of multiple formats, but taking into account that the hardware store's construction client is not very up to date with new advertising trends, they opted to generate content by creating a blog specialized in construction, gardening and DIY with different articles (also known as posts) to publish offers, advice and recommendations that may be of interest to any professional in the sector.