Certification of advertising agencies in Yandex Direct

[shammis606]

The status of a certified Yandex partner is recognition of the professionalism of advertising agencies in the Russian market. This certification indicates that Yandex has assessed the agency as a valuable business partner capable of providing quality services to its clients.

The certification process covers a wide range of key overseas chinese in worldwide data Yandex products: Direct, Market, Metrica, Geoperformance, Business, Media Advertising, Promo Pages in YAN, Yandex.Dialogues, Yandex.Toloka and mobile app advertising. The status of a certified partner in each of the areas confirms the agency's high expertise and competence in the relevant field.

To obtain and confirm the certificate, the agency must fulfill a number of important conditions:

Having an agreement with Yandex and working through an agent account.
Servicing at least 20 active clients with a budget of 2,000 rubles.
Having certified Yandex.Direct and Yandex.Metrica specialists on staff.
Benefits of Certification
Passing certification allows agencies not only to confirm their professionalism, but also to receive a number of important advantages:

Yandex recommendations to potential clients.
Priority placement in the advertising partners directory.
Opportunity to participate in testing new Yandex products.
Increasing the trust and competitive status of the agency in the market.
Advertising agency certification is an effective mechanism that helps Yandex evaluate the quality of services provided and the contribution of each company to the development of Internet marketing in Russia. For agencies, this is an opportunity to officially secure their status as a professional business partner of Yandex.

What does it mean for a business to work with a certified agency?
First of all, it is a guarantee of the effectiveness of advertising campaigns and the achievement of the set goals. After all, certified agencies:

1. Have deep knowledge of all the features and nuances of working with Yandex.Direct, Yandex.Market, Yandex.Metrica and other key services. This allows them to set up and run advertising campaigns as efficiently as possible.

2. Have certified specialists on staff who have undergone training and testing from Yandex. Such experts know all the intricacies of the platform and are able to extract the maximum from its capabilities.

3. They work closely with Yandex, participate in testing new products and functions. This gives them an advantage in quickly implementing the most advanced online advertising tools.

4. Regularly confirm their qualifications by undergoing recertification every 6 months. This ensures that the agency always meets Yandex's high standards.

How can I make sure that I have an agency certificate?
Some companies claim to have certificates without actually having them. To find out whether an agency is really certified, you can use Yandex - each certified organization has its own page in this search engine.

An advertising agency can effectively perform its tasks even without a certificate. However, if the company deliberately misleads clients, this raises suspicions about its future behavior.

Some companies talk about the availability of certificates for individual employees, presenting their agency as certified. But this is incorrect, since Yandex considers the business as a whole, and not the qualifications of individual employees.

The agency's Yandex.Direct certificate confirms the presence of:

Stable customer base.
Certified employees.
Quality advertisements.
Effective advertising campaigns.
Good performance indicators.
You can check the validity of the certificate on the official Yandex website.

Summary
To sum it up, we can say with confidence that the status of a certified Yandex partner is of key importance for advertising agencies. This status is evidence of the highest professionalism and expertise of the agency, its ability to use the capabilities of Yandex.Direct, Yandex.Market, Yandex.Metrica and other Yandex products in the most efficient way.

Certification from Yandex is a kind of "quality mark" confirming that the agency has the necessary competencies and experience to successfully promote its clients' businesses in the Yandex advertising ecosystem. Only certified agencies have experts on their staff who regularly undergo training and testing from Yandex, and also closely interact with the platform, participating in the testing of new products.

As a result, a business that chooses to work with a certified Yandex agency receives a guarantee of maximum effectiveness of advertising campaigns, prompt access to advanced Internet marketing tools and priority support from a leading Russian IT company. The status of a certified Yandex partner is a reliable confirmation of the agency's professionalism and a guarantee of successful collaboration.