54 LEAD GENERATION IDEAS

chameli · Post by **chameli** » Sat Jan 11, 2025 4:04 am

CTAs (call-to-action) are the name usually given to the declarative forms appearing on the landing pages of a website. They are essential for converting website visitors into leads. In the physical world, if your site is the window to your store, the CTA is the door to the store.

1. Place CTAs

This may seem obvious, but if you don't place CTAs on your landing pages, you won't have any possible conversions, and therefore no leads... There is a strong correlation between the number of CTAs on a site and the number of leads generated by that site. c level contact list

2. Place CTAs where they will be seen
A CTA is made to be seen! So you have to think about placing CTAs well in the foreground!

3. Make CTAs stand out through contrast
Similarly, it is best to use different colors for CTAs and the rest of the page.Mozilla's CTA for the Firefox browser is extremely well placed, and especially very visible thanks to the use of green, which stands out well from the gray/blue background!

4. Link CTA and dedicated Landing page
In a generic way, it is profitable to land the Internet user on a dedicated page after clicking on a CTA. Firstly because it allows you to easily track behavior, but also to ensure that the sales funnel is perfectly controlled!