Best sales strategy in marketplaces: Arcos
Image of the finalists and winners of the Best Sales Strategy in Marketplaces category
Our jury has identified Arcos as “ proof of how a traditional brand can embrace change and transform itself into a digitally focused brand, which has allowed them to achieve an expansion that they would have had difficulty achieving with offline sales . ”
The kitchenware and utensils brand is already present in almost a dozen marketplaces in Europe and America. In addition, with more than a thousand products in its catalogue, it has managed to surpass the threshold of 80% of its turnover coming from online means. For all these reasons, it has been crowned as the brand that has best known how to develop its business through marketplaces this edition.
Álvaro Díaz , Head of Marketplaces at Arcos, was in charge estonia number data of collecting the award. During his speech, he mentioned the main challenges they have faced, such as changing the company's approach to eCommerce, since it is a company that dates back to 1734, and for the last 5 years they have been betting on a strong presence as a brand in the online channel.
As for the question of how they differentiate their brand in the competitive marketplaces, he told us that they seek to be present in those that their other distributors do not reach, so as not to clash with them. " You have to enter marketplaces because it is a window that can complement your own website, just as the offline channel can do ."