Reed Hastings on his future plans for Netflix at Mobile World Congress

[ayeshshiddika11]

It was the star of the Mobile World Congress and it did not disappoint. Reed Hastings, CEO of Netflix, has participated in the mobility fair par excellence where he has glimpsed the future of content and has outlined the keys to his revolutionary business model.

Netflix has become the streaming service of choice for millennials. The freedom to enjoy on-demand content without time restrictions has won over millions of users around the world.

And it continues to do so, as in the last quarter alone it has added 5 million users from outside the United States, thus increasing its list of followers from 190 countries around the world.

All of this has been made possible by a smart combination of technology and data. Technology that has broken down the barriers to content consumption, allowing consumers to nigeria phone data enjoy content “without worrying about data charges.”

And these figures are the basis for creating successful series and films on a global level, crossing geographical and cultural borders and resulting in genuine entertainment phenomena such as Narcos, House of Cards and Orange is the New Black.

But Netflix's achievements go far beyond public recognition, as it recently won an Oscar for best documentary short for its production The White Helmets.

"We are becoming more and more efficient in our use of mobile bandwidth," Hastings said in his presentation. But the company does not neglect innovation and that is partly the secret of its resounding success.

In addition to offering a continuous flow of content that traditional media cannot compete with, Netflix is ​​striving to continue increasing the quality of its streaming service, which already has a download speed of 300 kilobits per second , but which Hastings says it is aiming to reach 200 in a few years.

The arrival of this service in the lives of consumers has not only been a source of satisfaction for them, but it has also been the only company to date to curb piracy thanks to its business model that offers a wide range of entertainment at more than affordable prices.

The future certainly looks optimistic for Netflix and if it is able to continue exploiting its technological resources as it has done so far, there will be no stopping it.

For now, a new challenge has already been raised: artificial intelligence.