You may want to advertise directly on Amazon's homepage, but others may want to advertise on any other website using the data provided by the platform. The company offers all kinds of possibilities for you to reach your customers through the medium that best suits them.
4. The importance of searches and reviews
55% of online shoppers start their product search directly on Amazon, and more than half of those searches result in a sale. Don't forget about reviews, as 90% of shoppers read them and are influenced by them.
5. Take advantage of everything Alexa can do
Alexa, Amazon's virtual assistant, has more than 7,000 skills in addition to those added through third-party apps. It can do practically everything, from reading a book to checking your carbon emissions. Among all these things, there is sure to be something that you can connect with your customers through. Brands such as Campbell's, Domino's and Uber already use Alexa to improve the services they offer.\
“New ideas for customer interaction at the point of sale, which really impress consumers, require functional back-end processes. Otherwise, the overall view is easily lost and innovation is thwarted,” says Jürgen Berens von Rautenfeld, President of Online Software AG. “ Personalised offers and location-based services that are netherlands phone data perfectly tailored to the respective customers are becoming increasingly important and will certainly be a topic at EuroShop. The linking of online shops and points of sale will also grow strongly. For this, retailers do not necessarily need to have their own online shop. The information, images and videos visible on their homepage can also be correctly positioned at their point of sale with the appropriate technology and contribute to universal, homogeneous access. Access to detailed product information such as origin, manufacture and assembly is of tremendous importance here. This should be available at all times for both sales staff and customers who want to be informed, whether through mobile terminals, columns, screens on checkouts and scales, or digital shelves ," he adds.