Instagram Purchase
It was in 2011 when Facebook began to give greater importance to images on the platform, including the cover photo in its interface . The timeline was also implemented to organize posts in chronological order. This last feature was not very popular with users because it brought out old posts and photos – which they were sometimes not very proud of.
A year later, one of the most important moves in Facebook's history takes place. Zuckerberg's social platform acquires Instagram for around one billion euros and also goes public . In addition, it reaches the czech republic number data monstrous figure of one billion active users per month (one in 7 people on the planet has used Facebook). In other words, a very sweet treat for investors and advertisers.
And Whatsapp too
The acquisition of the competitor (Instagram) went so well that Zuckerberg tried to buy Snapchat, but without success. However, two years later, in February 2014, he managed to buy WhatsApp for 17 billion euros . In this way, he managed to consolidate his dominance of social media by also cornering messaging applications. In the same year, he made another important acquisition and acquired the virtual reality company Oculus VR .