«We have changed a lot since the brand was born: We went from a website, a digital magazine, to being a whole professional community with a multitude of different applications and a team, the soul, much larger and more diverse. The main objective was to harmonize the brand presence , so that it did not seem, as had actually happened, that each thing had been done a little at its time, by its author and with its particular style. But doing a rebranding… is opening Pandora's box. And this is not bad. Simply because it forces you to stop and think about what you are, what you were and what you want to be. From here, kisses to Croqueta Studio, who guided us in the process.
A ceased to be a media outlet. At least, not a “traditional bulgaria number data outlet. That our leitmotiv was not only to inform, but to help the eCommerce sector grow. That we were already using the phrase “Learn with us” before we had an academy and for a reason: because we had always informed by training. That we are, for all intents and purposes, the largest eCommerce professional community in the Spanish language (and English speakers, watch out).
And with those reflections… we looked in the mirror and realized that the logo no longer represented us. Why those capital letters? We are not ones to shout. Why that big 4, when it means nothing, except that it is also the A of marketing? And above all, how is it possible that eCommerce is the smallest part of the logo, when it is surely what differentiates us the most?