If unpaid promotion on social media works poorly, it's even worse on TikTok, with the added bonus that TikTok's dark energy will kick in and you'll be bombarded with negative comments. So you know, no one is going to follow you or like a video in which you show how wonderful your products are. That doesn't mean you can't promote on TikTok, but your strategy has to be more subtle and "sneak" the product into a video that people actually want to watch.
Spend a lot of hours watching videos of your competitors
By studying your competitors to see what they do and how austria number data they are doing, how to differentiate yourself from them, learn from their mistakes... but above all by understanding the unwritten codes and style rules of TikTok. Identify the different styles of TikTokers and choose the one that best suits what you want to communicate.
Oh, and recycling YouTube videos to upload to TikTok is not a good idea.
Tell your other networks that you are on TikTok
Whether on Facebook, Instagram or X, there are a lot of people who will want to follow you on TikTok, but if you don't tell them and don't share videos with the TikTok watermark, they won't know.