Your brand influence is also increasing.

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When more and more people know your brand, The greater the influence, the more valuable your brand is from a financial perspective, because it already exists in the minds of many people. Even if you change a product, as long as it is still the same brand, it can still sell well. Note: Brand management involves the design and execution of marketing planning and activities to create, evaluate, and manage brand assets . The following is a brief introduction. 1. Create Creating brand equity requires proper positioning in the minds of consumers.




And gain brand resonance from consumers as much as possible. Generally speaking , this knowledge building process depends on three factors: The initial selection of brand elements and how to combine number database them. Marketing activities and marketing support plans and ways and means to integrate the brand. Brand associations are created indirectly through association with some other entity, such as a company, country of origin, or other brands. Below I will explain some important aspects of these three factors one by one.


1 ) Select brand elements Brand elements, sometimes called brand features, are trademark designs used to identify and distinguish brands. We design and select brand elements to strengthen brand awareness, form strong, preferred, and unique brand associations, or form positive brand judgments and brand feelings. Brand elements include: name, symbol ( logo ), positioning ( value provided / reason to buy), packaging, IP image, characteristics, color, and sound. Selection criteria: able to be registered, easy to read / memorize / recall , unique.