How interconnected are the businesses?

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(Does it allow you to spread your money and resources out or focus them) Question 4 : What is the value process and team efficiency for achieving business goals? Question 5 : Does corporate finance regularly prepare business analysis reports based on financial data? 2. Set goals After completing the market insight, the next step is to determine the expected value to be achieved based on the market insight. For example: the market share of a certain product of the company reaches 10% within one year . It should be clear that marketing goals are only related to products and markets, and are simply about achieving the company's financial goals by selling certain things to certain people. Pricing, advertising, etc. are just means to achieve success, so pricing goals , promotion goals, advertising goals and other similar goals should not be achieved.



Confused with marketing objectives. 3. Develop a strategy Marketing objectives tell you where you want to go, while marketing strategies outline how you will get there . Note: Select a market segment with a relatively good growth trend from the overall market (provided that it is large in scale and can be entered) Market segmentation is the process phone leads of dividing consumer groups with similar needs and desires into smaller market segments. You can use one of the four variables [demographic, geographic, psychological, behavioral ] or a combination of multiple variables. Commonly used behavioral variables (usage scenarios / tasks to be completed ) for market segmentation, for example: 36 years old, male, Beijing, likes skiing (the surface demand is skiing, and the implicit motivation is to show others that you are a sports expert). After dividing into multiple segments, these segments are evaluated: What is the overall attractiveness of the market segment? (Is it large in scale / has great growth potential / what is its profit margin / is it risky) Are the company 's goals closely related to the market segments? Are the company's resources sufficient to support the company's entry into the market segments?




field? After evaluating several market segments, you can decide how to enter this market segment: Cover the entire market . (Company products cover all market segments, which is generally the approach taken by large companies with money and resources. ) Multiple market segments. (Using the same product category to cover multiple market segments / focusing on providing multiple services to customers in a specific market) Concentrate on a single market. (Aston Martin focuses on sports cars) Note: If some data for the market segment assessment is unavailable, you can interview experts or make your own subjective judgment based on your experience .