By Astrid Ruiz
Marketing4eCommerce Editor
LSocial media remains one of the best digital media to reach the target audience of our campaigns. However, it will be of no use to send your best content and seek interaction with users at times when no one will see it.
Throughout the history of social media , best practices for posting content have changed over time. That's why Sprout Social has shared the latest version of its report on the best time to post on these platforms. This is important data for brands because these platforms have become a means to stay connected, find new trends and hobbies, and even stay up to date on current events and, in some cases, work remotely.
Even though the number of hours we spend on the Internet has been reduced a little since the pandemic, the amount of time we spend on social media every day has increased. That is why it is important for brands to make an effort to have a presence on the social media where their audiences are and respond to their needs, generating a win-win that drives all parties.
Best time to post on Facebook
Best time to post on Instagram
Best time to post on X (Twitter)
Best time to post on LinkedIn
Best time to post on TikTok
Best time to post on Pinterest
Weekday mornings are the best times to post on social media
What is the best time to post on social media 2024
The report is based on data from over 34,000 Sprout argentina number data Social customers around the world, as well as 2 billion interactions from 400,000 social profiles across a variety of social networks (Twitter-X, Facebook, LinkedIn, Instagram, Pinterest, and TikTok), providing a significant set of data on when content achieved the most engagement, broken down by platform and industry. All posting times are recorded based on your local time, so you can use them in any time zone. The number of interactions represents the total interactions a brand received on the specific channel during that hour period.
With this in mind, Sprout Social's report has revealed that there are certain days that tend to see a big spike in engagement graphs: Tuesdays, Wednesdays and Thursdays have been crowned as the best days to post, while Sundays take the prize for the worst time of the week.
And if we talk about better time slots or moments, these are weekday mornings , from 9 a.m. until noon or a little later, until 4 p.m. at the latest.