It is important to note that even if your email marketing is handled by a third-party email marketing service, you’re still the owner of the data. As such, the responsibility for legal compliance for managing that user data is on you. So, make sure you assess all third parties well before taking any action. GDPR requires you to retain only necessary and up-to-date data. You should be removing unsubscribed contacts, invalid email addresses, and personal data of individuals who have exercised their right to be forgotten to maintain an accurate and relevant list of subscribers.
With regular email list cleaning, you ensure ghana email list that you are not sending emails to individuals who have chosen to unsubscribe from your communications. This respects their preferences and helps build trust with your subscribers. Additionally, removing invalid email addresses helps improve your sender reputation, and email deliverability rates, ensuring that your messages reach the intended recipients. Clean your email lists now with Clearout. Try for FREE! Provide an easy opt-out As per GDPR guidelines, consumers have the right to reclaim ownership of their data and opt out of marketing communications. Thus, if an existing customer or subscriber, who earlier opted to receive communication wishes to opt out, you should provide a clear option to unsubscribe using an opt-out guide.
When someone clicks on the unsubscribe link, ensure that they are removed from your email list and all data stored about them for marketing purposes is deleted. You can also offer subscribers the option to customize their email subscriptions, enabling them to stop receiving specific types of emails. For example, they can choose to receive updates solely about new product launches or updates and decide how frequently they want to receive emails. This way, subscribers have better control over the communications they receive from businesses. LOOKER Use a reputable & GDPR-compliant ESP Under GDPR being compliant means that you need to have a GDPR-compliant email service provider(ESP) and you need to be fully prepared or you both will be at risk of fines.