As a result, the company achieved a

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PMAX’s AI and machine learning solution defines the best creatives for each audience and channel. This, in turn, provides better performance, thus generating better acquisition performance. leads and sales in your e-commerce. Check out some examples below: Petlove: Pet store petlove used Google PMAX campaigns to unlock new inventory, identify existing customers, acquire new customers, leverage ad personalization, and prioritize ad exposure to the brand’s most valuable consumers.


As a result, the company achieved a 42% increase in new shoppers and a 20% reduction in customer acquisition cost. Dafiti: Fashion e-commerce, Dafiti , used PMAX campaigns to generate new customers switzerland phone number list and sell to consumers most likely to buy. Google AI tested the ads and gathered insights into consumer behavior. This resulted in a 9.45% increase in new customer volume and a 26% reduction in cost per acquisition.


As you can see, Google's artificial intelligence has allowed these companies to increase the number of buyers while spending less on advertising. For these and other reasons, consider implementing this feature in your e-commerce too! HOW TO IMPLEMENT? To create, instrument , execute, test, optimize and manage search advertising campaigns with artificial intelligence, use the support of Agência e-Plus. The Agency e Plus has been certified in Google Ads since 2015 and has the Google Partner Premier seal, which qualifies it among the top 3% of Google partners in promoting brands and products online for clients like you.