14 Top Social Media Monitoring Tools to Use in 2024

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Social media monitoring helps you protect your brand’s image on social platforms. And the right tools make it even easier.

We’re about to cover 14 social media monitoring tools you can use to raise your brand’s profile.

But first, let’s go over what social media monitoring actually is.

What Is Social Media Monitoring?
Social media monitoring is the process of tracking mentions, conversations, and activities related to your business, your product or service, or relevant topics on social media.

It involves observing social media platforms for brand mentions, hashtags, and keywords greece phone number list And using that information to actively respond to users’ messages, comments, etc.

This is slightly different from social media listening. Which involves analyzing audiences’ behavior, sentiment, preferences, and perceptions concerning your brand with the intention of making changes going forward.

So, social media listening is more about gaining insights you can use to inform your social media marketing strategy.

What Are the Benefits of Social Media Monitoring?
Social media monitoring helps you engage with audiences on social media and take action when needed.

And it can help with:

Brand reputation: Respond to user feedback or concerns to maintain a positive brand image
Crisis management: Identify and respond to negative comments and misinformation before they escalate further
Trend identification: Find out what audiences talk about online
Influencer sourcing: Identify marketing influencers you may want to work with in the future
14 Social Media Monitoring Tool Recommendations
1. Semrush Social
Semrush Social is a comprehensive social media management solution that helps businesses with everything from post scheduling to analyzing performance.

Use the Social Inbox feature to stay on top of user communications across platforms. And enable notifications so you never miss a mention or an opportunity to engage.

The setup is simple. Open Semrush Social, choose the “Social Inbox” option, and click the “Connect profiles” button.

Semrush's 'Social Inbox' home with the 'Connect profiles' button clicked.
Choose a platform and follow the prompts to connect to Semrush Social.

Message you see right before connecting your Instagram account with 'Semrush Social'.
Repeat this process for each platform you have a presence on.

Now, you can monitor all mentions, comments, and messages directly from the Social Inbox dashboard.

'Social Inbox' showing messages from different social media channels like Facebook, Instagram and LinkedIn.
To check brand mentions, click the “Messagetype” box and check the box next to “Mention.”

Checking brand mentions on 'Social Inbox' by clicking the 'Message type' filter and selecting 'Mention'.
Try using the “Quick Replies” feature to streamline responses. Which reduces the time spent answering individual messages manually.

Semrush social offers even more ways to manage your social efforts as well. Including options for monitoring rivals’ accounts, evaluating campaign performance, and creating and scheduling posts.

Key Features
Social media monitoring, competitive analysis, social media analytics, and social media scheduling

Pricing
There’s a seven-day free Semrush Social trial. The paid plan costs $29.99 per month.

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