It also allows you to perform

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In fact, happier customers are more loyal, buy more, and speak positively about your brand to friends and family. In other words, behavioral modeling can be the key to opening a new cycle of improvements in your e-commerce. Well, read the next topic and find out how to implement it! HOW TO DO BEHAVIORAL MODELING? Behavioral modeling mainly requires data acquisition, monitoring and analysis tools. Therefore, especially in e-commerce, it is important to leverage this software objective as: 1 - CDP: uma Customer Data Platform (CDP) allows you to unify data and create a 360º consumer profile.


It also allows you to perform advanced malaysia phone number list and predictive analysis. With this type of platform you can obtain data to activate Marketing campaigns and personalize your sales channels. Video: Learn more about CDP (use the controls in the YouTube player to activate and translate subtitles into your language)! 2 – DXP: While not a behavioral modeling tool, the Digital Experience Platform (DXP) allows you to run tests, collect data, and analyze trends.


In this way, it also makes it possible to personalize experiences and even orchestrate marketing campaigns. 3 – CRM: Acronym for Customer Relationship Management, a CRM platform allows the collection, organization and analysis of business data. With it, it is also possible to segment contact lists and create predictive models of consumer and customer behavior. 4 – CMS: Although behavioral modeling is not its primary function, a Customer Management System (CMS) platform allows you to create collection, storage, and query fields.